“We do not inherit the earth from our ancestors, we borrow it from our children"

The earth is witnessing unprecedented side effects of global warming and environmental degradation. Glaciers have shrunk, ice on rivers and lakes is breaking up earlier, plant and animal ranges have shifted and seasons have become unpredictable. In most large cities across the globe, we can smell the smoke in our air, see the garbage dumps on our roadsides and feel the disappearance of what little green cover we had. And things are getting worse by the day.

These issues are top-of-mind for an emerging segment of affluent customers that are looking for ways to live more sustainable lifestyles.

We are building a state-of-the-art urban sustainability platform that helps these environmentally conscious consumers to calculate, understand and track their environmental footprints using sophisticated science-based techniques. We guide our users through personalized missions to reduce their environmental impact, provide them with targeted opportunities to financially support best-in-class sustainability projects in their community (tree plantation, carbon capture, etc.) and offer curated access to certified sustainable brands.


We are an early stage, VC funded, startup based in the US and India with the audacious goal of helping 100M customers transition to a sustainable life. The founders are IIT Bombay and MIT alumni with past experience at McKinsey, Ola, Accel and multiple social enterprises. We are looking to build a strong and passionate team to join us in this journey. 



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